The Gold Tier
Next, there is the more exclusive Gold Label™ tier. Each doll in the Gold Label tier is limited to no more than 25,000 pieces created worldwide. Gold Label™ dolls include such popular collector series as the Barbie® Fashion Model Collection Model of the Moment™. Previously, these dolls could be in editions as large as 35,000 dolls. Because of the glut of Barbie dolls on the market thanks to eBay, I think that the reduction in edition size will be a welcome change.
Gold Label™ dolls include such distinguished series as the Barbie Fashion Model Collection and Model of the Moment (featuring the newly-sculpted ModelMuse™ body) and designer dolls like the Bagley Mischka Bride doll, the first Barbie® Collector doll which will be released to the public later this year. Gold Label™ dolls come in a "cake box" type package just like the Silver Label™ dolls, complete with the acetate layer to protect the dolls and the easel-style display packaging, and with the artistic interpretive photography or other artwork on the gold-trimmed packaging lid and back. You can find Gold Label™ dolls at authorized Barbie® doll dealers as well as at fine retailers.
The Platinum Tier
The last tier is the very limited Platinum Label™. These dolls are produced in editions of less than 1,000 worldwide, and the tier includes premium one-of-a-kind dolls available at select events (like a Bob Mackie OOAK (one-of-a-kind) Barbie® doll created for Dream Halloween).
Specialty Retailers May Carry All Tiers
All Mattel authorized specialty retailers will have the opportunity to carry the full range of dolls from Pink to Gold. The transition from Collctor and Limited editions to the new colored tier will transition slowly throughout 2004. By 2005, all dolls will be classifed using the Pink Label™, Silver Label™, Gold Label ™, or Platinum Label™ designations.
