Mattel Hopes New Gear, New Looks, New Boyfriend Will Attract Girls to The Latest Barbie Dolls

As many of you know, Mattel has tweaked their play Barbie dolls this year in hopes of attracting more girls (and slightly older girls) to Barbie in the new post-Bratz play doll world. This article, in the Contra Costa Times, Barbie Hopes More Gear, New Guy Will Attract Buyers has a nice summary of many of the changes to the play-line Barbie dolls, plus interesting information about changes at Mattel.