eBay Live! Recap and Photo Gallery

From Denise Van Patten, former About.com Guide

Of course, if you are the big fish in the ocean, all the little fish are going to try to ride in your wake. Overstock.com had employees stand at street corners all around San Jose giving out flyers telling about their party at a hotel across from the convention center. Of course, to lure the eBayers in, they offered free food, free drink, even massages.

It seemed that a very small percentage of the eBay Live! attendees stopped in to experience Overstock's guerilla marketing attempt.