|Toy Fair News IV: Mattel News; Barbie Dolls|
|Collectible and Play Barbie Dolls; SpongeBob; Harry Potter, Polly Pockets|
Mattel always comes up with new and innovative dolls and girl's toys, and this year is no exception. Highlights this year include the new Dance N. Flex and Cheerleader Barbie dolls that have poseable bodies and REAL twist waists, just like the old twist and turn Barbies of the 1960s. Polly Pocket gets magnetic--Polly twists and bends and has magnets in her hands, feet and mini environments. Fashion Polly gets a new Designer Mall and a Groovy Getaway Dress. There are new Mary Kate and Ashley Dolls based on their new video Getting There, and also on their animated series, Mary-Kate and Ashley in Action. For creative play, there's the new Ello Creation System which lets girls build environments and personalize characters and accessories normally associated with boys building toys--systems available are Ello-Polis, Ello Aquaria, Ello Fairyopolis and Ello Jungala.
Barbie® Collectibles 2003
For photos and complete information on the entire 2003 line of Barbie® Collectibles, visit: Barbie Collectibles: Complete 2003 Dolls Line . There, you'll see all the 2003 collectible Barbie dolls announced so far--put your mouse pointer OVER the titles on the left hand side of the screen for details on any one category of dolls. There are 5 pages of fantastic new releases in all! Highlights include a beautiful new wardrobe trunk and a Ken in Silkstone for your Silkstone Barbie dolls, darling Kelly and friends in the Wizard of Oz (June) plus Kelly in Vintage Barbie outfits (August). There are also the eagerly awaited Modern Circle Barbie dolls. The Modern Circle dolls have a totally "now" look, and extra joints which make them poseable, and the dolls are all about fashion, plus they features a reproduction vintage face sculpt popular among collectors. The first doll in this series is dressed in a sleek green pantsuit with an aqua camisole underneath. Her accessories include a black choker and coordinating black beaded belt. She carries with her a "cell phone" and laptop computer encased in a black faux leather bag, and she has long orange hair that she wears straight with bangs. Then there's Marie Antoinette Barbie, from the World Culture Series, an extremely elaborate Barbie doll set for release in August, 2003. Always elegant, there is The Waltz Barbie and Ken® Giftset which captures the grace and splendor of waltzing. Barbie doll wears an exquisite pink chiffon and charmeuse dress, lavishly embellished in marabou and Ken wears a classic tuxedo with tails. Together, they are unforgettable as they trip the light fantastic.
Barbie's also got a
Squarepants. The set "Barbie Loves SpongeBob," puts Barbie together with
one of television's most popular cartoon characters. The Barbie Loves SpongeBob doll looks like she
just returned from the underwater village of Bikini Bottom, SpongeBob's home,
decked out in SpongeBob-themed capri pants, t-shirt, shoes and backpack, and
clutching a SpongeBob plush.
SpongeBob SquarePants is a hugely popular cartoon with a 30% adult
audience and its currently the #1 kids' television show. , holding the position of television's number-one kids' show for more
than a year.
"Barbie Loves SpongeBob is destined to be the hottest toy this season," said
Leigh Anne Brodsky, Senior VP, Consumer Products, Nickelodeon. "We've brought
together Nickelodeon, Mattel, SpongeBob and Barbie, all leaders in their
categories, to create an unprecedented product that's sure to be a hit."
Mattel is also releasing several other new Spongebob toys, including
Beach Blastin' SpongeBob (a noisy, megaphone talking toy) and
Face Makin( SpongeBob's mouth and tongue can be posed to make
facial expressions that he's known for on the television show). Complete with her own miniature
SpongeBob doll that is also a cool clip-on charm for little
girls, Barbie(R) and SpongeBob are the perfect combination for endless hours of fun under the sea.
Mattel is following up their popular Nutcracker and Rapunzel Barbie-and-movie lines of the last two years with "Barbie of Swan Lake" products. Building on two consecutive years of top-selling movies with "Barbie in the Nutcracker" and "Barbie as Rapunzel," Barbie doll will again take center stage in the fourth quarter 2003 and continue to enchant audiences in 2003 with the fall premiere of "Barbie of Swan Lake." Based on the classic 19th century German fairy tale, Mattel's screenplay stars Barbie as Odette, a brave young girl who is trapped in an enchanted forest and discovers that through the power of self-confidence and determination, each of us can change the world in a special way.
New My Scene(TM) Dolls
In 2003 there will be new friends, cars, fashions and accessories for the hot My Scene line of dolls by Mattel. My Scene emphasizes a modern, older girl style that captures the "aspirational qualities tween girls can relate to and find interesting in today's world." The My Scene look emphasizes a more exaggerated, glammed-up style, reinforcing the appeal to the older girl. This year, My Scene(TM): Barbie(R), Madison(TM) and Chelsea(TM) start the new year with hip new friends Nolee(TM) and Bryant(TM). Together, this group represents a variety of individual personalities and styles coupled with the high-energy, chic attitude of the big city all created for older girls ages 8 - 12. These dolls are often compared to the popular Bratz line of dolls which have a similar edgy attitude.
Like no other building or construction set currently available, ello(TM) is a creation system for girls that inspires them to design and create anything that sparks their imagination. From people, places to jewelry, the possibilities are endless. The Mattel Girls Division created ello(TM) to extend beyond the linear play patterns historically associated with boys' building toys and engage girls in a way relevant to them by incorporating social play with creativity and crafts. Unlike anything else on the market, ello(TM) not only provides the tools and inspiration for girls to build elaborate fantastical environments, but also includes pieces to create characters and decorative accessories. With four whimsical sets to choose from - and a collection of accessory packs - girls can magically create endless stories and worlds.
Polly Pocket for 2003
Shakira Doll Debuts
OK, I'm not sure the person that this doll is based upon is an appropriate role model for little girls, but there is now a doll based on...Shakira. Yes, the singer best known for shaking and shaking her hips showcased by her low-cut jeans. This doll is brought to you by Mattel, the same company that just took Silkstone Barbies (at least those in their nice, classy lingerie) off the market. Mattel will be introducing multiple dolls in 2003 that "capture the real-life looks and spirit of Shakira". The Shakira fashion dolls capture the singer's long hair and style.
Elmo Does the Limbo AND The Hokey Pokey
New Harry Potter Toys