Hasbro Introduces New, Customizable Fashion Doll

Hasbro has developed a new, direct-to-consumer fashion doll that they have quietly introduced at Toy Fair. The new fashion doll, Lorifina, is 20 inches tall, and fully customizable on the Lorifina Web site. You can choose Lorifina's skin tone, wig style, and eye color and they select a top, bottom, and shoes. For $98, your customized Lorifina comes to you in her basic cami and shorts, ready to dress in your first selected outfit. The Lorifina web site is still in Beta (and will be until April 1) but can be visited now. I have lots of photos and more detailed information on Lorifina that I'll be sharing after Toy Fair!

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