Dolls Are Not Toys...They Are "Family Entertainment"

According to some analysts in the toy industry, toy companies are turning the toy business into the family entertainment business in order to compensate for children that grow up quicker and give up toys sooner. Even doll companies such as Mattel and MGA Entertainment (makers of Bratz) are turning their attention towards movies, home decor, and even cellular phones. Read the full story in Putting Away Childish Things in the International Herald Tribune.