Drama in Doll Land

The latest trend in play dolls is for manufacturers to create stories about the dolls. When most of today's moms played with dolls, the dolls were a blank slate--their story lines were created by the child. Today, marketers and manufacturers believe the way to have tweens stay interested in dolls longer is to present a rich life for the dolls to the children, through, books, websites, DVDs and more.

When I saw this trend with the new Barbie dolls at Toy Fair, I thought it was a great idea, but not everyone agrees with me. Some moms feel that the story lines are inappropriate, especially the stories about dating. Find out more in Toymakers Use Secrets To Sell Dolls at redlanddailyfacts.com.